Wüsthof

The Opportunity

For more than 200 years, global knives retailer, WÜSTHOF provided customers cutting edge products through brick and mortar and online retail partners. Amid a global crisis, WÜSTHOF asked us to design, develop and launch their first direct to consumer eCommerce store in the brand's history in record time.

The Strategy

We worked with WÜSTHOF to create a high-level responsive, easy to navigate site that allowed customers to find their desired products and check out in a few simple steps. We ensured the website was search engine optimized to promote product specific search results pages, and category and knife application-based product landing pages. Our development team architected a launch migration plan ensuring existing pages moved to the new Shopify site. Working against the ticking clock of the pandemic, we completed the project in a two-week timeframe.