Ashland University MBA

The Opportunity

For more than 40 years, Ashland University’s MBA Programs have helped students achieve competencies most prized by organizations looking to hire or promote individuals into positions of increasing responsibility. Ashland University’s Dauch College of Business and Economics MBA Office hired us to launch an extensive integrated marketing campaign.

We set down to resolve three challenges:

1. Create a responsive website to streamline the application process for prospective students
2. Increase awareness of additional program offerings outside of Ashland, OH to increase enrollment
3. Establish credibility and presence in an ever-growing and competitive industry

The Strategy

We worked with the Ashland University MBA Programs Office to design and develop three new websites that fit the needs of their programs and the interest of prospective students. We created clear visuals of the program options and benefits along with strategic SEO content. Most importantly, we built easy to navigate lead generation and application forms to quickly acquire information. In addition, we developed an extensive integrated marketing campaign reaching prospective students through a variety of platforms including Google, Facebook and LinkedIn.